Bachelor of Business Administration Program

Hospitality Industry Management

Designed to meet the needs of a dynamic industry, Hospitality Industry Management offers a core of specialized business and management studies. The course provides a detailed understanding of the unique features and challenges of the international hospitality and tourism industries and prepares for a career at the heart of the world’s largest and fastest-growing industries.

Bachelor of Business Administration Program in Hospitality Industry Management (International Program)

B.B.A (Hospitality Industry Management)

Explore Our Program

Revised program 2567/2024

Admission Qualifications for Applicants

–  Completion of high school education (Grade 12 / M.6) or its recognized equivalent.

–  English Proficiency Requirement: If English is not the student’s first language, they must provide a valid official test score meeting the minimum benchmarks (TOEFL iBT ≥ 61, IELTS ≥ 6.0, or CEFR ≥ B2). Students falling below these marks will be supported through the university’s Intensive English Program (IEP) or Foundation Studies.

Bachelor of Business Administration in Hospitality Industry Management program is a four-year curriculum conducted in English language.

Program structure (Total 120 credits)

  1. General Education Courses                          24 credits
  2. Major Courses 90 credits

     2.1 Major Required Courses                                              69 credits

     2.2 Major Elective Courses and/or Minor Courses          21 credits 

3. Free Elective Courses                                         6 credits

Year 1: Foundation knowledge of the hospitality and tourism industry, business principles, and organizational management. Students develop an understanding of hospitality operations, tourism, accounting, communication, and sustainable development through courses such as HIM111 Hospitality Industry Management, HIM131 Tourism Industry Management, HIM146 Organization Management in Hospitality, and IBM110 Accounting for Business.

Year 2: Core operational and managerial competencies in hospitality, tourism, food and beverage, and hotel management. Students strengthen their knowledge of marketing, accounting, leadership, human resource management, service psychology, and service innovation through courses such as HIM212 Hotel Operation and Management, HIM215 Food and Beverage Operation and Management, HIM242 Hospitality Marketing, HIM247 Leadership Development, HIM248 Hospitality Accounting, and HIM250 Human Resource Management for Hospitality.

Year 3: Advanced management knowledge, entrepreneurship, cross-cultural management, research skills, and professional specialization. Students gain practical experience through a Hospitality Internship and select major elective courses based on their career interests, including event management, airline management, cruise line management, restaurant management, international cuisine, wellness tourism, and destination management. Courses include HIM343 MICE Operation and Management, HIM345 Cross-Cultural Management, HIM351 Hospitality Entrepreneurship, HIM352 Hospitality Research Methodology, and HIM395 Hospitality Internship.

Year 4: Integration of hospitality management knowledge through strategic analysis, seminars, and professional practice. Students will choose one of two study plans:
Plan A: Co-operative Education Plan – for students seeking extensive industry experience through a 16-week cooperative education placement in hospitality organizations.
Plan B: Course-Focused Plan – for students wishing to deepen their expertise through additional major elective courses and advanced hospitality studies.
Core courses include HIM454 Hospitality Strategic Management and HIM492 Hospitality Operations Seminar.

PLO 1. Define and discuss broad set of business knowledge concerning the fundamentals in the basic areas of hospitality management.

PLO 2. Express a willingness to work with service mind.*

PLO 3. Interpret a systematic understanding of theoretical and applied aspects of sustainable practices in hospitality industry.

PLO4. Demonstrate how to be an entrepreneur embracing innovation, digital skills and hospitality trends.

PLO 5. Use Customer Centric Approach and human resource management to point out how to deal with customers in terms of customer relationship management and service marketing in hospitality.

PLO 6. Choose tools, equipment and system or application in order to practice practical skills in hospitality field.

PLO 7. Implement theoretical and practical knowledge of hospitality management in order to intern and work in the field.

PLO 8. Display a professional commitment to truth and service including ethical code of conduct in the field of global hospitality industry.

PLO 9. Collaborate and communicate as part of a team in diverse and multi-cultural working environment.

  • Internship opportunities in leading hospitality and tourism organizations in Thailand or abroad, providing real-world industry experience.
  • Co-operative Education (16-week full-time placement) with hotels, resorts, airlines, cruise lines, tourism businesses, event organizations, and other hospitality-related companies in Thailand or overseas.
  • Extensive field experiences through site visits, industry projects, and exposure to hospitality and tourism operations.
  • Hands-on practical learning through laboratory-based courses in hotel operations, food and beverage management, tourism business management, MICE, event management and international cuisine.
  • Industry-relevant curriculum developed to equip students with practical skills, leadership, entrepreneurship, digital hospitality competencies, and cross-cultural communication required by the global hospitality industry.
  • Opportunities to specialize through elective courses in airline management, cruise line management, wellness tourism, gastronomic tourism, destination management, spa management, beverage specialization, and hospitality entrepreneurship.
  • Hotel & Resort Managers
  • Airline & Cruise Staff
  • Event & MICE Managers
  • Tourist & Travel Consultants
  • Guest Relations Managers
  • Hospitality Entrepreneurs
  • Restaurant Supervisor
  • Café Manager
  • Catering & Banquet Manager
  • Cruise Line Hospitality Roles
  • Revenue Management
  • Sales & Marketing (Hotels & Tourism)
  • Digital Hospitality & Online Distribution
  • Guest Experience & Quality Assurance
  • Hospitality and Tourism Education Professionals

Study Plan

Study program for students

The students are required to select one of the following study plans: More Detail

Total expenses

For the entire 4-year course or 8 semesters:

Thai students: 501,850 baht (First semester: 61,350 baht)
International students: 581,850 baht (First semester: 71,350 baht)

Instructors

Field Trips and Activities

  • All Posts
  • HIM Activities

Contact us

Local: 053-241-255 ext. 7222

Postal Address

Hospitality Industry Management, PC 307
The International College, Payap University
Super-highway Chiang Mai – Lumpang Road
Amphur Muang
Chiang Mai, 50000
THAILAND

Primary Email: [email protected]

Update Jul 16, 2026